Anti-Aging Reality: Not all "Old" People Are "Old"

It is a reality: Many Boomers plan to work in some capability in retirement. After they attain the massive six-o, they will not mechanically change into the function of typical conventional retiree. It is will not be a part of their life plan.
They won’t fade into the sundown to play bingo, shuffleboard, or waste money and time playing at casinos. They train, are in fabulous good well being, and can work to remain that approach.
Which means an growing variety of 60-plus year-old women and men don’t suppose, look, or dwell like their mother and father on the similar age. Nonetheless, judging by pictures and portrayals of seniors in TV advertisements, these of us don’t exist, although their numbers are growing.
For instance, TV advertisements pitching supplemental Medicare insurance coverage for seniors, depict solely typical retirees: grandma kissing the infant; grandma blowing bubbles with the grandkids; grandma and grandpa strolling alongside the seaside holding palms; grandpa taking part in ball with the grandkids.
These advertisements generate a constructive response from those that determine with the pictures and portrayals. And that is okay. However the place are pictures of “new” retirees who look and dwell otherwise? Lots of them are additionally on Medicare and are candidates for supplemental insurance coverage.
Folks have the correct to dwell the best way they select to dwell. However I’m bothered by the virtually unique portrayal of seniors in the identical approach they have been portrayed 25 years in the past.
Displaying conventional seniors because the norm to the exclusion of the “new” productive younger vibrant seniors perpetuates the stereotypical concept that conventional growing older is the appropriate or solely strategy to age. Worse, it provides midlifers a “license” and even a subliminal mandate to simply accept a standard sedentary, non-productive life-style as they age.
In Do not Cease the Profession Clock, Dr. Helen Harkness defines the brand new levels of growing older that many midlifers are adopting as their framework for dwelling:
• First Midlife: 40-60
• Second Midlife: 60-80
• Younger Outdated: 80-90
• Aged: 90 and above
• Outdated-Outdated: 2-Three years to dwell
The media must acknowledge that “Harkness adopters” — these of their “second midlife”, and the “younger outdated” resent the out-dated, antediluvian portrayal of how “outdated” individuals are and the way they dwell, and admittedly, I do not blame them. It is time for company America and the promoting business to meet up with actuality. The earth will not be flat and 75 continues to be younger to those that do not match into the normal “outdated” mould.

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